Collateral Design & Copywriting
Trying to step into the ring of website building and online marketing strategies can seem like a bit of a hassle. Luckily, it’s not our first time to the rodeo. We can help you get the right content and creative direction for your website so that you don’t get lost in the weeds when trying to promote your site or business. One of the most important aspects of website building is the content on the website. Whether this comes in the form of contact information or copy that is written for your website. That is why we here at The Big Blue Mule offer copywriting services for our customers.
Copy Length is Key
Another major feature of copywriting to keep in mind is the length of your content. While shorter sections are great for spot features and front page lead-ins, its always a good idea to make sure your website has some longer, authoritative articles to draw in your readers. Whether this means focusing in on the various aspects of your services, or being up-to-date on the latest trends taking ahold of your small town, making sure your site has longer copywriting sprinkled throughout can help you rank higher on social media.
You don’t have to be a rocket scientist to get your website off the ground. Here at The Big Blue Mule, we pride ourselves on serving the red, white, and blue-blooded business owners looking to step into the world of online marketing. With our creative and copywriting services, we can help make sure you don’t get lassoed into designing a website all on your own. After all, it takes a village to raise a child, and a team of experts to create the perfect website to boost your business sky-high.
Rank On Google
The main thing good copy should do for your website is to help you rank higher on various search platforms, so you don’t get stuck in the willywags of the internet. While it can be hard to find a company that specializes in SEO marketing for rural areas and small-town businesses, we can help you formulate content that will not only bring customers into your website and business, we can also make sure you rank higher for your particular area.
Another important thing to consider when looking to create or purchase copywriting, as well as when in the stages of creative development, is giving your site a sense of authority. This can mean using reputable authors and sources in your copywriting, as well as making sure your website design and layout are easy to understand and approach. No one likes trying to struggle their way through a website, and even the smallest of details can help your customer base and ranking grow.
It’s also important to keep in mind that your copywriting should be clean, grammatically correct, and easily approachable. While having high-and-mighty diction on your website may give the appearance of authority, you’ll find salt-of-the-earth folk clicking away faster than you could imagine. It’s important to keep a balance between accurate writing and comfortable writing. If your business feels approachable, you are more likely to get engagement from your customers, meaning you spend less time struggling with advertising.