We partnered with The Big Nasty Hill Climb and Payette River Music to promote their motorcycle competition and music festival through their social media channels. The Big Nasty Hill Climb and Payette River Music Fest has been held every September for the past 17 years. The Big Nasty is the nation’s largest motorcycle Hillclimb, with up to 13,000 spectators and 900 entries, and is also Idaho’s largest motorcycle event. Prior to the Big Blue Mule coming onboard, the Big Nasty was managing their own social media accounts and they felt their campaign was not pulling in the draw as previous years. With only one month to the event we inked a deal and hit the ground running. We contacted all the event sponsors such as Geico, Papa John’s Pizza, Off-Road Vixens and others such as the Music Fest headliner Chancy Williams. We coordinated with the sponsors to drive awareness through content pushes, swag giveaways as well as collecting prior event content from freelance video and photographers . We studied the demographics and concluded primary promotion on Facebook with a secondary goal of growing Instagram in order to reach a younger audience.  Post event we crunched the numbers, comparing 2018 to 2019, and metrics show that there was exponential growth with The Big Blue Mule driving social media. Below are the Facebook metrics, see for yourself how we helped The Big Nasty and how we can do the same for your company or event. 

2018 – Viral Reach


2019 – Viral Reach


Number Growth
Percentage Growth

2018 – Total Impressions


2019 – Total Impressions


Number Growth
Percentage Growth


Thank you for introducing me to your Big Blue Mule team.  Ray and Eileen are awesome and that will turn out to be one of the best business decisions that I ever made.  And, we are going have a record or near record attendance at this year’s Big Nasty, again, in part of the Big Blue Mule.
Ron Dillon
Owner of The Big Nasty Hill Climb and Payette River Music Festival

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